Art Direction & Design for Dogfish Head's "Drink Summer Louder" Program
The best days are improvised, like a good jam session and this summer Dogfish Head is the little devil on your shoulder daring you to say yes to the weird and the wild. This summer, Dogfish sets the tone, creating the soundtrack for your earbuds and your tastebuds.
Go ahead, turn up the volume on your summer.
Creative Brief
Develop a 360° Marketing Campaign for Dogfish Head's summer program. It should have an Americana inspired color scheme to encourage display at retail during our July focus window.
Marketing touchpoint include off-premise retail display, on-premise promotion and advertising through Touch Tunes, digital advertising, experiential activation and sampling, and out-of-home placements for Dogfish Head Cocktails.
Program Toolkit
