Art Direction, Packaging Design & Integrated Marketing support for Dogfish Head's national premium ready-to-drink cocktail portfolio
The Dogfish Head Cocktails brand is a modern, edgy spirits brand from a craft beverage icon you can depend on. It's as vivid in personality as the drinks we shake up. Inspired by artful nautical tattoos and the lore of our seaside home, design is centered around flavor-forward illustration in our modern stippling style.
Design Brief
Refresh packaging design for Dogfish Head Cocktails to improve performance at shelf. Enhance brand visibility and increase clarity around product offering (cocktail vs. seltzer) while prioritizing emphasis on real distilled spirits and real fruit flavor.
Bringing it to Market
Develop a suite of point of sale, out of home advertising, merchandise, digital support and sales tools.
Capturing the Spirit(s)
Develop a look book that captures the coastal Dogfish Head lifestyle, our off-centered personality and our love of music.
Photos
Internal Creative Team
Illustration
StoutSF
Packaging
Direct-Print Aluminum / Box Board - 4 & 8-Packs / Corrugate Trays
